Is AI recommending your home-services business?
When someone asks ChatGPT “Best emergency plumber near me”, does your home-services business show up — or your competitors? Find out with a free Snapshot.
Measured across ChatGPT · Gemini · Perplexity — based on real customer prompts.
The problem
Why urgent jobs go to whoever AI names first
The late-night burst pipe goes to a name AI gives
When water is spraying into the kitchen, a homeowner asks ChatGPT who to call and phones a company straight from that short answer. No scrolling, no comparing a row of tabs — if you're not on that short list, the job is gone before you knew it existed.
You can't simply buy your way into an AI answer
Google Local Services ads and lead sites put you in front of homeowners for a fee. Today there's no ad slot to buy inside an AI answer — the engines pick a few companies based on sources they trust.
The job you never got to quote
When a roof repair or AC replacement goes to a competitor an assistant recommended, your phone simply doesn't ring. Nothing in your call log or lead reports tells you those homeowners ever existed.
The measurement
What RecoSignal measures for home services
Real customer questions, asked to ChatGPT, Gemini and Perplexity. We report how often you are recommended — frequency, never a made-up rank.
Whether — and how often — your company's name comes up when homeowners ask who to call. We run 30+ customer-style prompts per engine, built from your trade and city, against ChatGPT, Gemini and Perplexity, and count every answer that names you.
Which companies the engines keep naming for your trades — and how big your slice of those recommendations is next to the other plumbers, HVAC contractors and roofers covering the same zip codes. It's counted as how often each name comes up, not as a pretend 'AI position'.
Which sources the engines actually cited for contractors in your market — your own service-area and emergency pages first, then the directories and review platforms that either repeat those facts or contradict them once they go stale — and whether your business appears in any of them.
The specific gaps costing you recommendations, ordered into a prioritized roadmap. We keep the receipts, too: every raw engine answer behind your numbers is saved, so any figure in the report can be traced back to the exact answer it came from.
Not the same as SEO
Ranking on Google is not the same as being the name AI hands a homeowner
You've put years into your Google presence — reviews, a website that ranks for 'water heater replacement,' a map listing homeowners can find. That work still matters. But a homeowner who asks ChatGPT 'who should I call about a leaking water heater?' isn't looking at a ranked results page at all. They get a short written answer that names a few companies. Either you're one of them or you're invisible.
The gap is measurable. We ran a benchmark of Dallas-area dental practices across ChatGPT, Gemini and Perplexity, and each answer named only a handful of businesses. Different industry, same mechanics: AI answers are short lists — and in that benchmark, two out of three tracked practices never made a single one.
The engines write those lists out of text they can read — and a contractor's site often hands them none of it: the hours, the towns covered, the trade, the license number all sit inside banner graphics and a map image. Marketplaces like Angi and HomeAdvisor do state those things in plain fielded text, and they turn up in AI answers a lot. Whether that is why they get quoted is a hypothesis, not a proven cause — but the fix it points to costs an afternoon and is yours either way: write the facts down where a machine can read them. RecoSignal measures the AI side directly and shows who gets recommended for your trades in your area. Nobody can promise to put your company into tomorrow's burst-pipe answer — what the audit pins down is which specific gaps are keeping you out of it today, so your odds go up.
Want the full picture? Read our plain-English guide: AI visibility vs local SEO.
Learn
Understand the channel before you invest
Plans
Start free. Pay when you see the gap. Stay ahead.
See where you stand for free, unlock the plan that fixes it, then keep your AI visibility growing.
Snapshot
See where you stand in AI answers.
- AI Visibility Score
- RecoShare vs your competitors
- Your single biggest gap
Action Plan
Know exactly what to fix, why, and how.
- Full prioritized plan — owner and done-when for each step
- Why each fix matters + how to do it
- Ready-to-use drafts when the measurement calls for them
- AI-Readiness Scorecard if your site is reachable (developer bonus)
Monitor
Stay visible — we keep watching.
- Monthly re-scan + RecoShare trend
- AI-bot crawl monitoring
- Alerts if you drop out or break
- Monthly report
Grow
Get recommended — done for you.
- Everything in Monitor
- AI Page — hosted & auto-updated
- Content prompts (reviews, publications)
- Competitor watch + living Action Plan
14-day money-back on subscriptions. Cancel anytime. Subscription pricing is launching soon.
FAQ
Questions, answered
Most of our jobs come from Google ads, lead sites and word of mouth. Why should a plumbing or HVAC company care about AI?
Because more and more homeowners ask an AI assistant who to call instead of scrolling search results — especially for urgent jobs, where they just want one name. You can't simply buy your way into those answers the way you buy ads. The free Snapshot shows whether AI already recommends you, so you're not guessing.
Do the test questions cover emergencies, like 'my AC died in a heat wave'?
Yes. The 30+ prompts per engine mimic real customer questions across several intents, including urgent ones — the late-night burst pipe, the dead furnace, the roof leaking during a storm. Those are exactly the moments a homeowner just takes a name AI gives.
I run a small crew covering a few suburbs. Is this only useful for big franchise brands?
No — and the small shop starts closer than it thinks. AI answers name just a handful of companies, and they aren't always the biggest ones: what an engine can use is a page that says which towns you cover, which trades you hold a license in, and whether a human answers at 2am. That page costs nothing but an afternoon, and most of your larger competitors haven't written one. The Snapshot is free, so you can find out where you stand before spending anything.
Do review sites and directories affect what AI recommends for home services?
They matter, and it's worth being precise about why. A directory gets cited because it states your hours, your service area and your trade in text — facts an engine cannot get from your homepage banner. But a listing can only repeat a fact or, once it goes stale, contradict it; it cannot state one you never published. So the order of work is: put those facts on your own pages first, then make every directory repeat them. RecoSignal identifies which sources the engines actually cited for home services in your market, and whether they're telling your story or someone else's version of it.